Adobe and Benny Blanco are collaborating to help small businesses enhance their marketing. This partnership introduces a new collection of templates in Adobe Express, bringing creativity and simplicity to the forefront.
Benny Blanco, a celebrated artist, songwriter, producer, and culinary author, is more than just a creator. He actively supports family-owned restaurants and small businesses.
His involvement in this project reflects his passion for helping communities thrive.
Adobe Express is a powerful app that simplifies professional design for everyone. Its tools combine Adobe’s creative technology with user-friendly AI, making it accessible to small businesses, entrepreneurs, and even large organizations.
Govind Balakrishnan, Senior Vice President of Adobe’s Express Product Group, emphasized the app’s versatility. He explained how it promotes creativity and enables businesses to stand out.
He also expressed excitement about the partnership’s potential to inspire others.
Benny’s bold and playful design style gives the templates an edge. The collection includes vibrant colors, eclectic patterns, and engaging textures, making marketing approachable even for those without design experience.
Adobe and Benny worked closely with Mariscos 4 Vientos, a family-owned seafood restaurant in Los Angeles. Known for its journey from a food truck to a local legend, Mariscos 4 Vientos symbolizes resilience.
The makeover included updated menus, flyers, and social media posts. It also featured branded T-shirts designed in Adobe Express. These materials maintained the restaurant’s authenticity while boosting its visual appeal.
Benny collaborated with Mariscos’ owner, Erik Luevanos, to preserve the brand’s identity. They used elements from the original design to ensure continuity.
The new marketing materials reflect the restaurant’s spirit while modernizing its image.
The collaboration also highlights the role of MAMA, a local LA organization. MAMA helps immigrant-run, family-owned eateries with their digital marketing.
Beginning from scratch can feel daunting, particularly in marketing. Adobe Express eliminates that challenge by offering hundreds of templates. These cover everything from business cards to social media posts, making it easier to create standout content.
To celebrate the initiative, Adobe launched a contest for small businesses. Participants can use Benny Blanco’s templates to enter. The contest offers an opportunity to win $10,000 for their favorite small business.
To participate, entrants must customize a Benny Blanco template on Adobe Express. They can access the app for free at AdobeExpress.com. Once they finish, they post the design on Instagram or TikTok.
Posts must include @AdobeExpress and the hashtags #AdobeContest and #CreateAnything. It ensures entries are seen and considered for the prize. The contest closes on December 13, with winners announced soon after.
The $10,000 prize excites the collaboration and financially supports a small business. It aligns with Adobe’s mission to empower entrepreneurs through creativity.
Mariscos 4 Vientos benefited significantly from the partnership. Benny helped incorporate elements of the restaurant’s original branding into the templates, keeping the designs consistent with the restaurant’s identity.
The templates are easy to edit and update. They allow Mariscos to promote seasonal specials or events quickly. This flexibility supports the restaurant’s evolving marketing needs.
Benny’s collaboration also introduced a special perk for fans. Visitors to Mariscos 4 Vientos can enjoy the “El Benito Special.” This exclusive menu item celebrates Benny’s creativity and support for small businesses.
Fans visiting the Olympic Boulevard location can also get a free T-shirt. The T-shirt features a design made in Adobe Express. Supplies are limited, adding an element of exclusivity to the collaboration.
Adobe and Benny’s partnership goes beyond templates. It celebrates the stories and resilience of small businesses and shows how creativity can drive growth and visibility in competitive markets.
Adobe Express empowers businesses to compete in today’s digital-first world. Its user-friendly interface makes professional design accessible, and the app helps companies to tell their stories through compelling visuals.
The Benny Blanco template collection adds vibrancy and personality. It encourages businesses to embrace creativity, and this collaboration inspires other entrepreneurs to explore new possibilities in marketing.
For more details on the partnership and contest, visit AdobeExpress.com.