TaylorMade Golf Company and Oracle Red Bull Racing (ORBR) have teamed up again. Their latest collaboration, “The Pursuit Collection,” released on October 15, combines high-performance golf gear with the thrill of Formula 1.
The collection draws inspiration from Oracle Red Bull Racing’s 2024 RB20 car and captures the racing world’s energy and precision. Golfers and racing fans will appreciate the high-quality materials, attention to detail, and unique co-branding.
The Pursuit Collection includes everything from performance irons to stylish apparel. Golf clubs, accessories, and lifestyle pieces deliver a full experience. Each item in the collection mirrors the distinct visuals of Formula 1, creating a seamless blend of aesthetics and technology.
Among the collection’s highlights are the P·790 Irons, valued at $1799.99. These irons are meticulously engineered for peak performance on the course. Crafted with AI-optimized tungsten weighting and SpeedFoam™ Air technology, each iron offers consistent distance and precise control.
The P·790 irons feature a bold Team Blue finish, enhancing their visual appeal. Co-branded logos appear on each club, showcasing the partnership. A 38g red tungsten toe weight adds balance, with a checkered flag detail for a race-inspired touch.
TaylorMade also included the iconic Spider Tour Putter, priced at $425. Known for stability, this putter has a high moment of inertia (MOI) that helps keep putts on line. Its black and blue head, accented with a red sightline, provides easy alignment.
The Spider Tour Putter is crafted with a Pure Roll™ insert with grooves angled at 45 degrees. This feature creates a forward roll, preventing skids on the green. With six-gram heel and toe weights, it recalls ORBR’s RB20 tires and the distinctive yellow accents.
A notable addition to the Pursuit Collection is the Milled Grind 4 Wedge Bundle, priced at $499.99. This set includes 56° and 60° wedges designed to maximize spin and control. Laser-etched Spin Tread technology increases friction, ensuring consistent performance in all conditions.
The Milled Grind 4 wedges showcase the same Team Blue finish and branding as the P·790 irons. The bundle also includes the Nippon N.S. Pro Modus 3 shaft, featuring a sleek black and red design. This aesthetic pairs perfectly with the collection’s performance focus.
Golfers can also purchase a dozen TP5x Stripe Golf Balls for $59.99. These balls balance speed and durability, catering to players who prioritize performance. The Tour Stand Bag, priced at $500, rounds out the equipment lineup.
TaylorMade didn’t continue with clubs and equipment. The Pursuit Collection includes various lifestyle products, perfect for golf and race fans. Accessories such as the mallet putter headcover ($90), Tour Preferred Glove ($35), and a set of 100 tees ($20) add extra flair to any golfer’s gear.
To complete the ensemble, TaylorMade offers a Tour Terry Cloth Towel for $40. Co-branded logos and premium materials ensure the high quality of every item in the collection.
Beyond equipment, the Pursuit Collection offers a selection of stylish apparel. TaylorMade created these pieces for comfort on the course or casual outings. Each item combines high-quality materials with a sporty design that celebrates the ORBR partnership.
The apparel lineup features hoodies, tees, and outerwear in bold colors like navy, black, and white. The Signature Hoodies, available in black and white for $125, provide warmth and style. The Formation Hoodie, priced at $125, comes in navy for a different take on this essential piece.
Fans will also find the Mechanic Jacket, which sells for $185, in a classic jet-black finish. Inspired by the pit crew jackets, this piece includes premium YKK zippers and detailed embroidery. It nods to the Formula 1 mechanics who keep teams running at full speed.
TaylorMade designed a series of T-shirts that capture the racing spirit for a more casual look. The Slipstream, Race, and Signature T-shirts each retail for $50. Available in black, navy, and white, they sport racing-inspired designs and co-branded logos.
The collection would only be complete with headwear. TaylorMade partnered with New Era to create two “Golfer” style hats, each priced at $50. These hats feature 3D embroidered logos, adding a polished touch to the collection’s offerings.
David Abeles, President and CEO of TaylorMade Golf, expressed enthusiasm for the collection. He highlighted the partnership as a perfect match between golf and Formula 1’s best. “TaylorMade is honored to join forces with Oracle Red Bull Racing, one of Formula 1’s premier racing teams,” he said.
Abeles emphasized the opportunity to bring racing fans and golfers together. “The Pursuit Collection embodies our shared commitment to performance and innovation,” he continued. “We couldn’t be more excited to share this with fans across the globe.”
Oracle Red Bull Racing’s Team Principal and CEO Christian Horner echoed Abeles’s excitement. “We are thrilled to continue our collaboration with TaylorMade,” he said. Horner noted that the collection reflects the high standards of both brands.
Horner also emphasized the importance of the fans’ creation of the Pursuit Collection. “We’ve made this collection with fans at the center,” he said. He added that the collection balances performance, design, and accessibility for all sports enthusiasts.
Each product in the Pursuit Collection is designed with durability and premium quality. By blending performance technology with high-fashion design, TaylorMade and ORBR are reaching new audiences. The co-branded logos and racing themes deliver a unique experience that bridges two high-stakes worlds.
TaylorMade and ORBR have aligned their missions competitively and innovatively. Every item, from the P·790 irons to the Mechanic Jacket, reflects these shared values. Fans of both sports will find something to celebrate in the Pursuit Collection’s offerings.
The Pursuit Collection appeals to a broad audience by blending lifestyle products and performance gear. Golfers can enjoy top-notch clubs and accessories while expressing their love of racing, and racing fans can take a piece of the sport to the green.
The Pursuit Collection is available now exclusively on TaylorMadeGolf.com. TaylorMade and ORBR designed this line to push the boundaries of sport and style. It represents an evolution in collaboration, bringing the excitement of Formula 1 to golf.
In their continued partnership, TaylorMade and Oracle Red Bull Racing have redefined what’s possible. Together, they’ve created a collection that transcends traditional gear. This collaboration reflects a shared drive for excellence and performance.
The Pursuit Collection goes beyond simple branding. It combines two dynamic sports in a collection that celebrates speed, precision, and innovation. TaylorMade and Oracle Red Bull Racing have delivered a statement in a sport that fans won’t want to miss.