Netflix is gearing up for the “Squid Game” Season 2 premiere on December 26. To heighten the excitement, they have announced global brand collaborations.
These partnerships aim to bring the “Squid Game” universe beyond the screen. Fans worldwide can engage with the series through exclusive products, experiences, and events.
Netflix has teamed up with leading brands across various industries. For instance, PUMA is launching a collection that recreates the iconic tracksuits worn by the contestants.
The line includes the T7 tracksuit and limited-edition Suede and Easy Rider sneakers. These items come with hidden Easter eggs for fans to discover.
The collection will be available starting December 12 at PUMA stores, their website, and select retailers. Prices start at USD 42.46.
Moreover, OLIVE YOUNG, South Korea’s premier health and beauty retailer, introduces a skincare and cosmetics line inspired by “Squid Game” Season 2.
The 12-product lineup features the BRINGGREEN Zinc Teca Blemish Serum and the WAKEMAKE Young-Hee Soft Blurring Eye Palette. Products will be available through OLIVE YOUNG stores, Amazon, and online channels across nine countries.
CJ CheilJedang bibigo, the leading Korean food brand, is releasing a limited-edition range of traditional K-foods adorned with “Squid Game” imagery. Offerings include Mandu, Steamed Dumplings, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed.
The products will be available in grocery and retail locations across multiple countries. Prices range from USD 4.99 to USD 7.49.
Another exciting collaboration is with ABOUT YOU, one of Europe’s largest online fashion marketplaces. They are set to debut a collection of Y2K-inspired streetwear fused with dark grunge and tech elements influenced by “Squid Game” Season 2.
The collection launches exclusively on their website on December 13. Prices range from €25.90 to €89.90.
Fans can elevate their style with additional apparel collaborations. For example, CROCS introduces the “Squid Game” Classic Clog. It features a green tracksuit print and series iconography.
The clogs come with six exclusive Jibbitz charms, including Young-Hee and the dalgona cookie. They are available from December 9 on the CROCS website and select stores worldwide for USD 69.99.
Furthermore, SHINSEGAE, the renowned South Korean department store, is launching over 100 “Squid Game”-inspired items across five key branches.
The collection features limited merchandise from brands like Malbon Golf, Row Row, and Birthday Suit. Pop-up stores open on December 20. Prices range from $2 to USD 615.
In addition, fans can find “Squid Game”-themed clothing at Mexico’s LIVERPOOL department stores and Spanish retailer PULL & BEAR. Prices start at USD 13.95 and €17.99, respectively.
Experience the flavors of “Squid Game” with exclusive food and beverage offerings. JOHNNIE WALKER releases a limited-edition Black Label bottle featuring numbers 001-456, honoring the series’ players.
For a limited time, it is available to consumers aged 21 and over on their website for USD 29.99.
JACK LINK’S, the meat snack leader, launches a new “Red Light Green Light” jerky flavor. It celebrates sweet and spicy Korean tastes. Limited-edition packaging of Teriyaki and Original flavors is also available on their website, starting at USD 4.94.
GS25, the leading convenience store chain in South Korea, has unveiled over 40 “Squid Game”-themed products. These include snacks like Young-Hee’s Favorite Squid and Piggy Bank Chocolate.
Merchandise, such as stickers, key rings, and soju glasses, is also available. Prices range from $1 to USD 58.
JINRO, the top soju brand, introduces the Chamisul Fresh “Squid Game” Edition. It features three unique label designs inspired by the series’ iconic characters and will be available in limited quantities from December 9 at restaurants and retail outlets.
Fans can also enjoy themed products from brands like Carl’s Jr. in Latin America, Dos Equis XX Lager, Domino’s in the U.S., and various European and Asian confectioneries.
Enhance your collection with limited-edition items. KAKAO FRIENDS launches a collection featuring Choonsik dressed as Pink Guard, Young-Hee, and Player 456.
Items include plushies, cushions, tote bags, and more. They are available on their online store from December 27, priced between $12 and USD 21.
LUCIE KAAS, the design brand, offers a three-piece wooden figurine collection inspired by “Squid Game.” It is available now on its website, and prices start at USD 69.
MATTEL releases special editions of the Little People Collector “Squid Game” figure set and the Monster High Skullector Young-Hee Doll, suitable for ages 17 and up. Prices start at $25 and are available on their creation website.
POP MART introduces exclusive designs blending iconic elements from “Squid Game.” Limited-edition items will be available on their website and select stores from December 20.
Fans can also find “Squid Game”-themed items like metal posters from Displate, phone cases from Casetify, and lighters from BIC.
Beyond products, Netflix is offering fans immersive experiences and events. “Squid Game: The Experience” is an interactive event where fans can compete in games inspired by the series.
It is now open in New York City and Madrid, with upcoming launches in Seoul and Sydney.
“Squid Game: Unleashed” is an official multiplayer video game that launches on December 17. Pre-registration is now open.
Global fan events are also planned. On December 1, fans in Paris participated in the most significant “Red Light, Green Light” game ever. Seoul will host the world premiere of “Squid Game” Season 2 on December 9.
Los Angeles will host a 4.56K race on December 12. Fans will compete for seats at the U.S. premiere alongside Director Hwang Dong-hyuk and cast members Lee Jung-jae and Lee Byung-hun. They can sign up on the event’s website.
“Squid Game” became Netflix’s most popular series in 12 days, amassing over 330 million views. With Season 2, fans are invited to dive back into the high-stakes world of the series. Now, they can enjoy many products and experiences, extending the narrative beyond the screen.
The new season promises to intensify the drama and suspense that captivated audiences worldwide. Although specifics regarding the storyline are still secret, the global collaborations and events hint at an even more expansive universe awaiting exploration.
Visit the official website for more information on product collections and upcoming events. Fans are encouraged to follow official Netflix channels and participating brands for the latest updates.
Product availability, pricing, and event details are subject to change. For the most current information, please refer to official brand websites and event pages.