Reebok and the American Heart Association (AHA) are joining forces to promote heart health through walking. This multi-year partnership will raise funds to support AHA’s life-saving research. With heart disease and stroke affecting millions each year, this collaboration aims to make a meaningful impact on lives.
AHA has long led the fight against heart disease and stroke, two of the world’s top health threats. Reebok sees a natural connection in supporting this cause. Through every sale in its Walking Shoe Line, Reebok pledges to donate $1 to AHA.
Reebok wants to encourage healthier lives while also helping AHA’s community outreach. Scott Daley, Reebok US General Manager and Chair of the 2024 Boston Heart Walk, shared his enthusiasm for the partnership. “Like so many, heart disease has impacted my life and those close to me,” he said.
Daley added, “We are honored and excited to partner with the AHA, which helps save lives daily.” He also noted that AHA’s mission aligns seamlessly with Reebok’s goal to promote a healthy lifestyle. He believes this collaboration can positively impact heart health awareness and equity.
The partnership is more than just about raising funds. Its goal is to promote understanding and emphasize the advantages of walking for cardiovascular health. Walking is an accessible, low-impact exercise many people can incorporate into daily routines.
At the heart of this collaboration is AHA’s Life Is Why™ campaign. Life Is Why™ encourages people to stay healthy by focusing on their unique reasons for well-being. Through this initiative, AHA aims to motivate individuals to take charge of their heart health.
Life Is Why™ funds critical research to improve cardiovascular health outcomes. This initiative partners with companies and retailers, like Reebok, to bring this message to a broader audience. AHA’s Boston Board Chair, Thomas Lee, commented on the collaboration’s potential for lasting impact.
“Reebok’s support of Life Is Why™ shows the power of collaboration to create real change,” Lee said. He mentioned that the initiative will enable AHA to connect with additional communities and preserve more lives. Reebok and AHA want to help build a healthier future for all.
Through Life Is Why™, Reebok’s contribution supports AHA’s heart disease and stroke research. This study results in innovative diagnostic tools, therapies, and preventative strategies to enhance the lives of individuals affected by heart disease.
Additionally, Reebok’s contribution helps AHA train 2.5 million high school students yearly in CPR. This training equips students with life-saving skills they can use during emergencies. By focusing on youth training, AHA aims to prepare the next generation to respond to cardiac incidents.
AHA also supports health initiatives in underserved communities with funds raised through Life Is Why™. These efforts aim to address health disparities by providing resources and education. With Reebok’s support, these programs can reach more communities in need.
By tying donations to its Walking Shoe Line, Reebok emphasizes the simplicity and accessibility of walking. Walking is a low-impact activity that benefits cardiovascular health in various ways. Studies consistently show walking helps reduce blood pressure, cholesterol, and stress levels.
Walking promotes better circulation and strengthens the heart, making it a valuable exercise for many people. Its simplicity makes it an appealing option for those looking to improve their health. Reebok’s walking shoes, especially the DMX Comfort +, support people in adopting this healthy habit.
The DMX Comfort + has received high praise for its comfort and support. With adaptive cushioning, the shoe offers stability for all walks, from casual strolls to long-distance treks. Reebok’s dedication to creating comfortable footwear aligns with its commitment to making exercise more accessible.
In addition to direct donations, Reebok plans to expand its support by promoting AHA’s Life Is Why™ campaign. In late 2025, Reebok will feature Life Is Why™ branding on packaging and across its website. This branding will also appear on online retail platforms, reaching an even broader audience.
Reebok wants to inspire customers to see each purchase as a step toward heart health. With each pair sold, Reebok reinforces the importance of heart health awareness. This visible partnership helps consumers understand the impact of their support.
AHA and Reebok emphasize the importance of community support in improving health outcomes. Through this partnership, they aim to make meaningful strides toward health equity. These shared values drive their combined efforts to create positive change.
The funds raised through Life Is Why™ directly support AHA’s efforts to address heart health at multiple levels. From groundbreaking research to essential community programs, these initiatives are crucial. They aim to save lives and provide vital resources to communities nationwide.
Walking offers a simple starting point for those who might feel uncertain about adding exercise to their lives. Unlike high-intensity workouts, walking is accessible to nearly everyone, and Reebok’s shoes are designed to make this transition as smooth as possible.
Walking has been shown to deliver significant health benefits, even in short bursts. An American Heart Journal study showed that brisk walking can reduce heart disease risk factors. Walking can be a perfect option for those seeking practical methods to enhance their health.
By supporting AHA, Reebok wants to prioritize health for its customers. The company hopes to remind people that movement can lead to longer, healthier lives. Walking just a few minutes can help individuals take charge of their well-being.
As Reebok and AHA promote heart health, they also encourage people to prioritize their reasons for staying active. The Life Is Why™ campaign captures the personal motivations behind this mission. Whether it’s family, friends, or individual goals, everyone has a reason to strive for better health.
Through this partnership, Reebok and AHA aim to foster a culture of health consciousness. Their shared mission extends beyond raising awareness and funds. It’s about building healthier communities and creating a lasting impact on heart health.
Reebok’s commitment to supporting AHA’s Life Is Why™ campaign represents a shift in corporate responsibility. It showcases how brands can use their influence to support meaningful causes. Reebok hopes to inspire other companies to take similar steps toward making a difference.
Consumers who buy Reebok walking shoes are now part of this mission. Each purchase supports life-saving research, training, and health initiatives nationwide. This partnership offers an easy way for people to contribute to the fight against heart disease and stroke.
With every step, Reebok and the American Heart Association are moving closer to a heart-healthy future. Their combined efforts support communities, educate the public, and fund innovation.