Nike, Inc. and Jordan Brand are entering the Fortnite universe by partnering with Epic Games to launch “Kicks.” This new footwear cosmetic will allow players to customize their avatars with iconic Nike and Jordan sneakers.
The feature will debut on November 21, bringing sneaker culture to the gaming world like never before.
Players can choose from a lineup of classic and exclusive designs. Nike Cortez Leather OG, a timeless favorite, leads the collection. Alongside it, the Nike Air Foamposite One “Galaxy” adds futuristic flair.
The Nike Shox R4 “Comet Red” brings bold energy, while the Fortnite-original Chomp Stompers capture the game’s playful spirit.
Fortnite will also release Air Jordan models just a day later. From November 22 to 26, more options will become available. Players can pick the Air Jordan 3 Retro “Palomino” or the fan-favorite Air Jordan 3 “Black Cement-Gray.”
Other options include the stylish Air Jordan 11 “Black/Gym Red” and the Air Jordan 4 Retro “Manila.”
Those looking for exclusives have more to get excited about. Players who grab the Remix Pass unlock the Air Jordan 1 Retro High OG “Black Toe Reimagined.” This bonus adds an extra level of appeal for collectors and fans of limited editions.
This collaboration introduces a first-of-its-kind feature in Fortnite. Gamers have customized their Outfits for years, but adding footwear takes it to the next level and allows for even greater self-expression.
The collaboration blurs the lines between virtual and real-life style by combining fashion and gaming.
Nike and Jordan Brand’s move into Fortnite feels strategic. Sneaker culture thrives on individuality and storytelling. Similarly, Fortnite celebrates creativity and personal expression through its character customization.
These brands are building something fresh that appeals to their overlapping audiences.
At launch, Kicks will be compatible with over 500 Fortnite Outfits. This extensive compatibility ensures players can mix and match easily. By spring 2025, over 95% of Outfits will work with the new footwear.
Nike’s involvement in gaming has been growing steadily. The brand has tapped into esports, digital fashion, and virtual experiences. Collaborations like this one highlight how gaming has evolved beyond entertainment.
It’s a platform for connection, creativity, and cultural relevance.
Fans can follow Nike’s gaming updates through.SWOOSH, the brand’s dedicated platform. They can also stay connected via the @dotSWOOSH social handles on Instagram and X.
These channels will share the latest on gaming products, events, and campaigns.
Fortnite’s Item Shop will host the Kicks collection from November 21 to November 26. Players should act fast since these cosmetics could sell out quickly. Sneakerheads and gamers alike will want to snag their favorites before they disappear.
Kicks offer something new and exciting for Fortnite players. It’s not just about style—it’s about making a statement. The right sneakers can add personality to your character.
This partnership also demonstrates the growing connection between gaming and fashion. More brands are seeing the value of stepping into virtual worlds, which let them reach audiences in unique and memorable ways.
Nike and Jordan are at the forefront of this trend, showing how it’s done.
Players will likely embrace Kicks for their creativity and customization potential. Gamers often take pride in crafting unique avatar looks.
Sneakers add another layer to this process. It’s a small detail, but it dramatically impacts the overall design.
Beyond cosmetics, this collaboration signals a more significant shift. Gaming isn’t just a hobby anymore—it’s a lifestyle. Millions of players log on daily to socialize, compete, and create.
Brands like Nike see this and are adapting to meet players where they are.
Fortnite has long been a hub for cultural crossovers. The game is no stranger to extensive collaborations, from Marvel superheroes to Ariana Grande concerts. Kicks fit perfectly into this ecosystem, adding something tangible yet aspirational.
Sneakers have always been about more than just footwear—they’re a symbol of identity.
Nike and Jordan Brand are making a bold statement by entering Fortnite. They’re not just following trends; they’re shaping them. This collaboration reflects a deep understanding of their audience and the culture.
For fans of sneakers and Fortnite, this partnership is a dream come true. It combines the best of both worlds into one experience. Whether you’re chasing Victory Royales or showing off your new kicks, it’s either a win.
The introduction of Kicks also hints at what’s to come for gaming and fashion. Virtual worlds are becoming a playground for self-expression and style.
Nike is positioning itself as a leader in this space, blending innovation with cultural relevance.
November 21 marks the start of an exciting chapter for Fortnite and Nike. Players will finally lace up their Kicks and hit the battlefield in style. It’s not just a cosmetic change—it’s a cultural moment.
Whether you’re a longtime Fortnite fan or a sneaker enthusiast, this collaboration has something for you. It celebrates individuality, creativity, and the fusion of two iconic brands.
Get ready to step into the future of gaming and fashion.