Wyndham Hotels & Resorts is partnering with NILE Hospitality to launch the Microtel by Wyndham brand across India. With 40 hotels planned by 2031, the focus will be on smaller cities, including Tier II, III, and IV locations. This move targets the rising demand for affordable, quality accommodations driven by India’s tourism boom.
The first Microtel hotels are scheduled to open in 2025. Wyndham will provide technology, marketing, and operational support, while NILE will handle local operations. Together, they aim to enhance accessibility and meet evolving traveler expectations in underdeveloped markets.
Each Microtel property will have essential amenities, such as fitness centers and meeting rooms. What’s more, including Wyndham Rewards, our esteemed loyalty program, in these hotels is a crucial part of our strategy. This enticing offer is designed to attract and retain both new and returning travelers, ensuring they can enjoy familiar benefits across Wyndham’s global network.
India’s tourism growth presents a lucrative opportunity for both companies. Increased infrastructure projects, more leisure travelers, and business expansion boost the demand for economy hotels. Wyndham’s expansion aligns with these trends and positions the company to capture more market share.
Wyndham already operates over 50 hotels across India, covering multiple brands. The partnership with NILE strengthens its regional presence, providing better service in emerging cities. This venture also contributes to local economies, offering jobs and spurring business development.
The collaboration reflects broader shifts in traveler preferences toward mid-scale hotels. More consumers now prioritize affordability alongside comfort. By expanding Microtel’s presence, Wyndham is prepared to meet the changing needs of both leisure and business travelers.
Both companies are optimistic about this partnership’s long-term growth potential. Driven by India’s economic progress, we foresee a significant increase in domestic tourism and business activity in smaller cities. This expansion will unfold gradually over the next several years, positioning us for sustained success.
Wyndham’s commitment to delivering reliable and accessible accommodations aligns with India’s tourism growth trajectory. With NILE’s operational expertise and Wyndham’s global support, both companies expect a smooth rollout. Together, they aim to reshape the economy lodging landscape and offer valuable stays throughout India.