Americans value generosity, even in tough times. Yet, rising economic concerns are making it harder for many to give. Despite these challenges, the spirit of giving remains strong.
Nearly three in ten people say they’ve given less to charity this year than last. Over half point to economic pressures as the reason. For many, inflation and higher costs have squeezed their budgets.
Some feel they can’t afford to give. 51% of Americans say they don’t have enough money to donate. The current financial climate is forcing people to prioritize basic needs over generosity.
Yet, only some have stopped giving. Approximately 66% of Americans have contributed to charitable organizations in the last year, and even those with tight budgets continue to provide.
More than half of donors say they give despite limited resources. For some, charity isn’t just an afterthought. About 60% of them include it in their monthly budgets.
Many are even willing to sacrifice their financial comfort. One in four Americans puts giving ahead of their own needs. On average, Americans donated $1,632 to charity over the past year.
The reasons people give are often deeply personal. Almost half say giving makes them happy. It’s not just about money; it’s about aligning with personal values.
Others feel a personal connection to the causes they support. Around 32% say their donations stem from a direct link to the issue, and another 25% give because they feel morally obligated.
Interestingly, financial benefits rarely motivate donations. Only 10% of Americans give for tax deductions, and even fewer, just 5%, cite peer pressure.
Many believe that giving is altruistic. Stephanie Buckley, a philanthropy expert, explains that people give to make an impact, which is true across all income levels.
Anonymous giving is also on the rise. Buckley says this trend supports the idea that generosity isn’t about recognition. Instead, it reflects a genuine desire to help.
Even with solid motivations, donors face challenges. Over half of Americans don’t seek advice about how to give. Many rely on friends, family, or online research.
Others use charity watchdog websites, but that’s rare. Only 11% turn to these resources for guidance, and just 6% consult financial professionals like advisors or accountants.
Despite this, people want to be more strategic. About 57% say they would like to plan their donations better. But half feel overwhelmed by constant requests for money.
Balancing generosity with financial stability isn’t easy. Rising costs force people to rethink how they give, yet most want to make meaningful contributions.
Small changes could help donors feel more confident. More precise tools and guidance empower them to give wisely. Strategic giving doesn’t always mean giving more money.
Many Americans remain committed to charity, even in tough economic times. They give because it feels right. They donate because it aligns with their values and brings them joy.
Financial challenges may slow donations, but they won’t stop them entirely. People will always find ways to help. Whether big or small, every act of generosity counts.
The holiday season highlights the enduring spirit of giving. It’s a time when many prioritize others over themselves. This study serves as a reminder of that resilience.
Generosity remains a core part of American culture. Despite financial struggles, people continue to make a difference—their willingness to give shows hope for a brighter future.