UEFA has announced an ambitious sustainability strategy for the UEFA Women’s EURO 2025, scheduled for next summer in Switzerland. This plan promises exciting football but also focuses on making a lasting impact through environmental responsibility, social inclusion, and governance.
One key highlight is the decision to offer free public transport to ticket holders on matchdays. Match tickets will double as second-class travel passes for round trips across Switzerland to and from game venues.
By encouraging public transport use, UEFA aims to cut emissions and reduce the reliance on private vehicles. This initiative will leverage Switzerland’s excellent rail, tram, and bus systems to make travel easier and greener.
UEFA’s new strategy includes inclusiveness, accessibility, and diversity, ensuring the event welcomes people from all backgrounds and abilities. Organizers aim to make the tournament affordable and inclusive by providing accessible facilities and fan experiences for everyone.
The strategy also focuses on tackling discrimination and abuse, with specific plans to monitor and respond swiftly to incidents. Match observers will be deployed at venues to identify any inappropriate behavior. A rapid-response system will address cases of racism, discrimination, or other forms of abuse as they arise.
Michele Uva, UEFA’s social and environmental sustainability director, emphasized the tournament’s ambition to create a meaningful impact. He said the Women’s EURO 2025 is about more than goals on the field—it aims to promote fairness, respect, and environmental responsibility.
UEFA’s collaboration with the Swiss government, local authorities, and the Swiss Football Association will be key to meeting these goals.
This strategy aligns with the framework used during UEFA EURO 2024 in Germany, demonstrating how major sporting events can drive positive change. UEFA aims for the Women’s EURO 2025 to positively impact the local economy, enhance tourism, and raise the visibility of women’s football.
Governance is also a central part of the plan, ensuring transparent operations throughout the tournament. UEFA will engage stakeholders to align venue operations with its sustainability strategy.
Campaigns will encourage fans to participate in sustainability efforts, reinforcing UEFA’s environmental and social goals. Fans will be involved in initiatives promoting responsible behavior and helping to spread awareness of sustainability issues.
After the event, UEFA will publish a comprehensive ESG report to measure progress toward its 47 targets and 91 initiatives. This report will assess the impact of the tournament’s environmental, social, and governance.
The ESG strategy reflects UEFA’s broader vision of football as a platform for positive change. It promotes smart mobility, diversity, and inclusion while ensuring accountability. Each pillar makes the tournament a model for sustainable, socially responsible events.
UEFA hopes to set a new standard for future events and show how sports can drive meaningful societal change by reducing environmental impact, promoting inclusion, and fostering good governance.
The Women’s EURO 2025 offers a unique opportunity to demonstrate how football can inspire people on and off the field. UEFA aims to build excitement around women’s football while raising awareness of critical environmental and social issues.
Switzerland’s robust public transport system makes it an ideal setting for this sustainability-focused tournament. Fans traveling between cities will benefit from the free travel offer, saving money while minimizing their carbon footprint.
UEFA’s plans are already taking shape, and the tournament will kick off in only a few months. Organizers work closely with stakeholders to ensure the ESG strategy is implemented effectively.
Another critical element of the strategy is UEFA’s commitment to diversity and accessibility. The tournament will welcome fans of all backgrounds, ensuring everyone can enjoy the event. This inclusive approach reflects UEFA’s belief that football should unite people, not divide them.
The emphasis on combating discrimination conveys that inappropriate behavior will not be tolerated. UEFA aims to create a safe, respectful environment where all fans feel welcome and valued.
Fans can expect more details about the sustainability campaigns and initiatives in the months leading up to the event. UEFA is encouraging supporters to embrace eco-friendly travel and behavior throughout the tournament.
UEFA’s ESG strategy is a bold step forward, positioning the Women’s EURO 2025 as more than a sporting event. The tournament aims to inspire action, raise awareness, and create a legacy of positive change.
The Women’s EURO 2025 promises to be a landmark for football, sustainability, and social responsibility. With free public transport, anti-discrimination measures, and transparent governance, UEFA is setting new standards for major events. Fans, players, and communities will all benefit from this forward-thinking approach.