American Express Travel has announced its Trending Destinations for 2025. This year’s list highlights ten must-visit locations. It caters primarily to Millennial and Gen Z travelers, who crave unique and value-packed adventures.
The selection process used global booking trends from American Express® Card Members. Insights from Amex Travel’s network of consultants worldwide also shaped the list.
The result? A curated collection of destinations that offer diverse, exciting experiences.
Travelers can expect vibrant cityscapes, serene beaches, and cultural landmarks. Each destination provides a blend of relaxation, adventure, and local flavor.
American Express Travel also expanded its offerings to enhance the journey further.
Brisbane, Australia, stands out for its vibrant energy. The city sits perfectly between the Gold and Sunshine Coasts. Visitors will enjoy world-class museums, trendy eateries, and exciting nightlife.
For a stylish stay, choose Hotel X Brisbane Fortitude Valley. It’s close to Howard Smith Wharves and boutique-lined James Street. This location keeps travelers at the heart of Brisbane’s buzzing atmosphere.
Meanwhile, Brittany, France, offers something entirely different. Rugged coastlines and scenic trails define this picturesque region. The famous GR34 trail invites travelers to explore its stunning seaside views.
Travelers can immerse themselves in Brittany’s unique culture and history. For added luxury, stay at Hotel Barriere Le Grand Hotel Dinard. This 19th-century hotel is just steps from the beach and promenade.
Across the globe, Franschhoek in South Africa presents a wine lover’s dream. Nestled in the Cape Winelands, it combines natural beauty and culinary excellence. Visitors can explore nearly 50 vineyards and indulge in farm-to-table dining.
For those seeking adventure, Franschhoek also offers hiking trails. Combine this with a safari experience for a balanced getaway. The region promises an unforgettable blend of luxury and nature.
In Asia, Koh Samui, Thailand, tempts travelers with its idyllic setting. This lush island features pristine beaches and turquoise waters. Visitors can unwind or dive into activities like jungle treks and water sports.
Koh Samui is gaining popularity due to an upcoming TV show. This spotlight is expected to attract even more visitors. Its mix of relaxation and adventure makes it a top choice for 2025.
Macau, China, delivers a unique combination of history and entertainment. It’s famous for its UNESCO World Heritage Historic Center and fusion cuisine. This vibrant destination also boasts iconic casinos and award-winning restaurants.
Beyond the glitz, visitors should explore Macau’s streets. They’ll find beautifully preserved colonial architecture and authentic local dishes. The city offers something for every type of traveler.
Moab, Utah, USA, is a paradise for outdoor enthusiasts. This gateway to Utah’s “Mighty Five” national parks draws adventurers worldwide. Visitors can enjoy rafting, mountain biking, and hiking amid red rock landscapes.
The luxury ULUM Moab resort elevates the experience. Its safari-inspired accommodations provide stunning views of the Looking Glass Arch and the Canyonlands. It’s perfect for those seeking both comfort and adventure.
Nikko, Japan, offers tranquility in a picturesque mountain setting. Located in Tochigi Prefecture, it’s a hidden gem waiting to be explored. Cascading waterfalls and serene hiking trails define this breathtaking destination.
Visitors can experience Nikko’s blend of culture and natural beauty. It rivals the charm of Kyoto and Mount Fuji. For a peaceful retreat, Nikko is a perfect choice.
Paros, Greece, captures the essence of a laid-back island in the Mediterranean. Its rugged coastlines and hidden beaches make it a standout destination. Visitors can enjoy its thriving cultural scene and tranquil vibe.
Stay at Avant Mar to experience beachfront luxury. The property is in Naoussa, a charming village with shops and outdoor dining. Paros promises a relaxed yet enriching getaway.
São Paulo, Brazil, contrasts Paros’ calm with its vibrant energy. This multicultural city is a hub for art, fashion, and cuisine. Visitors can explore cutting-edge museums and vibrant street art.
São Paulo’s culinary scene rivals the best in the world. Travelers will find a fusion of flavors influenced by the city’s diverse culture. It’s a perfect destination for urban explorers.
Finally, Sun Valley, Idaho, USA, offers year-round outdoor adventures. Known for its alpine skiing, it also attracts visitors in the summer. The activities consist of hiking, mountain biking, and rafting on whitewater.
The Sun Valley Resort ensures a luxurious stay. Guests can balance outdoor fun with spa treatments and fine dining. Sun Valley appeals to those seeking both adventure and relaxation.
American Express Travel goes beyond recommending destinations. They offer exclusive perks to make trips even more memorable. The Hotel Collection now features over 1,000 properties in 50 new locations.
Card Members enjoy benefits like early check-in, late check-out, and room upgrades. They also receive a $100 credit for dining or spa services, which enhances the overall travel experience.
The Fine Hotels + Resorts® program adds even more value. It includes access to 2,600 properties across 114 countries. Travelers receive complimentary breakfast, guaranteed late check-out, and unique property-specific amenities.
American Express supports its Card Members at every step of their journey. A global network of consultants in 23 countries provides expert advice. Travelers also gain access to over 1,400 airport lounges worldwide.
Millennials and Gen Z travelers value both experience and convenience. A recent American Express study shows that 72% prioritize hotels with credit card rewards. Meanwhile, 70% seek global perks like exclusive benefits.
American Express responds by expanding its offerings. Over 300 new properties were added this year alone. The company’s focus remains on providing value-driven and unforgettable travel experiences.
Whether exploring ancient trails in Japan or savoring wine in South Africa, the Trending Destinations 2025 list inspires adventure. With expanded benefits and curated recommendations, American Express helps travelers make the most of every trip.
It’s not just about the journey—it’s about elevating the entire experience.