Hilton is celebrating a record-breaking year for its luxury brands. Over 500 properties now operate worldwide, providing unmatched experiences in sought-after destinations.
The growth includes iconic names like Waldorf Astoria, Conrad, and LXR Hotels & Resorts. Each brand offers guests exceptional accommodations and unforgettable moments.
The past year brought openings in dynamic locations. Properties such as Conrad Singapore Orchard and Waldorf Astoria Seychelles Platte Island showcase Hilton’s dedication to luxury.
Guests can enjoy unique stays tailored to their desires. Meanwhile, the addition of Signia by Hilton Atlanta highlights Hilton’s ability to redefine urban luxury.
Hilton introduced a new program to support travel advisors. The “Hilton for Luxury” initiative connects advisors with top-tier resources, helping travelers book extraordinary stays easily.
Luxury travelers now have even more access to the finest accommodations.
Global demand for luxury continues to rise. Hilton’s Senior Vice President and Global Head of Luxury Brands, Dino Michael, remains optimistic.
“We are inspired by what lies ahead,” he said.
Hilton’s recent trends report calls 2025 the “Year of the Travel Maximizer.” Travelers aim to make the most of every moment. They crave enriching experiences that go beyond ordinary trips.
Looking ahead, Hilton has several highly anticipated openings in 2025. The Waldorf Astoria New York is set to reopen. This iconic property has undergone meticulous restoration.
Its Art Deco design remains, but new contemporary features bring it to life.
The reopened New York hotel will feature some of Manhattan’s largest suites. Lex Yard, the new signature restaurant, adds culinary excitement. Chef Michael Anthony leads the dining experience.
Guests can also enjoy a 30,000-square-foot spa and a modern fitness center.
In Costa Rica, Waldorf Astoria Punta Cacique is preparing to welcome visitors. This tropical retreat blends luxury with its natural surroundings. Located on Playa Penca, it offers stunning ocean views. Guests can unwind in privacy, surrounded by lush greenery.
The Costa Rica property has 148 guest rooms and 40 suites. It features six dining options, including a Pacific-inspired signature restaurant. The spa incorporates indigenous healing traditions, like cacao ceremonies and volcanic clay treatments.
Hilton also expands into Japan with Waldorf Astoria Osaka, which will open within the Grand Green Osaka development. The hotel’s signature Peacock Alley offers breathtaking views.
Guests will find 252 spacious rooms and unparalleled service.
Three dining venues will set a new standard for Japanese luxury hospitality. The spa offers a serene retreat for individuals seeking relaxation. After exploring Osaka, guests can rejuvenate in the wellness center.
Shanghai will see the opening of Waldorf Astoria Qiantan in 2025. The hotel blends Art Deco-inspired architecture with modern Chinese elements. It is in the New Bund area and offers panoramic views of the Huangpu River.
Dining at the Shanghai property promises to be exceptional. ARAME, led by a Michelin-starred chef, offers exquisite culinary experiences. Riverjoy specializes in delicate Min cuisine, highlighting fresh seafood.
The lush gardens of Peacock Alley provide a peaceful outdoor setting.
Morocco will soon boast the Waldorf Astoria Rabat Salé. The hotel will occupy the tallest building in Morocco, part of a mixed-use development. This landmark project stands 250 meters tall and features luxurious accommodations.
The Rabat Salé property will offer 55 rooms and suites. Guests can enjoy two specialty restaurants, Peacock Alley, and a rooftop infinity pool. A state-of-the-art fitness studio and outdoor pool complete the amenities.
Beyond 2025, Hilton has more exciting plans. The Waldorf Astoria brand will expand into major cities like London and Sydney. New properties will also open in Kuala Lumpur, Jakarta, and Jaipur.
Hilton is not stopping with hotels. The company’s luxury residential portfolio continues to grow. Standalone Waldorf Astoria Residences are coming to Dubai, Pompano Beach, and Denver.
Travelers today demand meaningful experiences. Hilton responds by creating spaces that elevate every aspect of the journey. Each property combines world-class design, local culture, and exceptional amenities, leaving guests with memories that last a lifetime.
Hilton’s strategy focuses on expanding into key markets where luxury travelers seek unique experiences. The company ensures each property reflects its surroundings.
From Costa Rica’s cliffs to New York’s Art Deco charm, every detail matters.
The future looks bright for Hilton’s luxury brands. New destinations, innovative programs, and thoughtful design set the stage. Hilton continues to lead the industry by anticipating travelers’ needs; every guest can expect an unparalleled experience.
The luxury travel market evolves, but Hilton stays ahead. With a growing portfolio and ambitious plans, Hilton shapes the future of global hospitality. Travelers worldwide can look forward to more unforgettable stays.