Mango has surpassed its ambitious U.S. expansion goals for 2024. The fashion giant has cemented its place in a highly competitive retail market. With bold plans and a clear strategy, Mango is transforming its U.S. presence.
The company reached a milestone this year with 40 owned stores. It plans to close the year with 42 stores. These new locations highlight Mango’s dedication to growth in vital American regions.
Daniel López, Mango’s Director of Expansion and Franchising, expressed pride in this achievement. He called the U.S. a cornerstone of the company’s global strategy.
“Our double-digit growth here validates the hard work of our teams,” López said.
The momentum will continue into 2025. By the end of next year, Mango intends to open more than 20 additional stores, bringing the total number of U.S. stores to about 65.
The new stores will target regions like the Sun Belt and the Northeast. For the first time, Mango is expanding to states like Connecticut, Arizona, Ohio, Oregon, and Louisiana.
Other openings will focus on California, particularly San Francisco and Houston in Texas.
Mango is not just adding new locations—it is also hiring rapidly. The company currently employs over 640 people across the U.S. By the end of 2025, that number will surpass 1,200.
In addition to these expansion efforts, Mango is redefining the retail experience. All new stores will adopt the “New Med” design concept, which is Mediterranean-inspired and focuses on warm tones, artisanal materials, and sustainability.
The New Med design transforms Mango stores into inviting spaces. These stores reflect the brand’s Mediterranean roots and commitment to environmental responsibility.
Customers can expect a warm, serene shopping environment.
Mango is also investing heavily in its supply chain. The company opened a second logistics center outside Los Angeles earlier this year. This facility processes 20,000 daily operations and employs 100 people.
The California center strengthens Mango’s ability to serve the West Coast and central U.S. It complements an earlier logistics hub in Pennsylvania, which opened in 2022.
Together, these centers ensure Mango can meet rising customer demand in stores and online.
Mango has allocated over $70 million for U.S. expansion efforts through 2025. This investment covers store openings and additional job creation.
These moves are part of the company’s broader 4E 2024-2026 Strategic Plan.
The United States has already played a crucial role in Mango’s global strategy. It is currently one of the company’s five most significant markets.
Mango expects the U.S. to rank among its top three markets by turnover by 2026.
The company’s journey in the U.S. began in 2006. However, the real push started in 2022, when Mango opened a flagship store on New York City’s Fifth Avenue.
After establishing itself in New York, Mango expanded into Florida with new stores in Miami and Orlando. The company continued its expansion in 2023 by entering California, Texas, and Georgia.
This year, it has added stores in Pennsylvania, Massachusetts, and Washington, D.C.
Critical 2024 openings include King of Prussia, the largest shopping center in Pennsylvania. Mango also debuted stores at Natick Mall near Boston and 950 F Street in Washington, D.C.
These locations emphasize Mango’s strategy to position itself in high-traffic retail areas.
Mango is also investing in education as part of its long-term strategy. The company has partnered with the Parsons School of Design in New York. This collaboration supports future leaders in fashion and retail through training scholarships.
Sustainability plays a central role in Mango’s expansion efforts. The New Med store concept uses natural materials and focuses on environmentally friendly design. This approach reflects Mango’s commitment to responsible growth.
The company’s investments go beyond retail spaces. Its logistics centers in California and Pennsylvania demonstrate its focus on efficiency. These facilities process thousands of daily operations, ensuring timely delivery to stores and customers.
Mango’s success in the U.S. reflects its ability to adapt to local markets. Its Mediterranean-inspired aesthetic and customer-focused approach resonates with American shoppers, fueled by the company’s double-digit growth in the region.
The fashion giant’s efforts also contribute significantly to local economies. New stores create jobs and boost retail activity in the communities they serve.
Mango’s plans to double its U.S. workforce further highlight its commitment to economic impact.
By 2026, Mango envisions the U.S. as a leading market in its portfolio. This goal aligns with the company’s broader mission to expand its global footprint.
Focusing on sustainability and innovation ensures Mango stays ahead in a competitive industry.
The road ahead for Mango in the U.S. looks promising. Its store design, logistics, and people investments lay a strong foundation for growth. With continued momentum, Mango is poised to become a household name in American fashion.