OGS emerged as the biggest winner at The Pinwheels 2024. The local content creator won three awards, including Content Creator of the Year. Its success cements OGS’s reputation as a leader in Singapore’s digital storytelling scene.
In addition to the top award, OGS secured Content of the Year for its emotional video, My Final Farewell Before I Die. This profoundly moving project explores life’s final moments through an intimate lens. The award also included a $5,000 production grant to support future projects.
OGS’s third win came in the Best Non-Fiction (Non-Scripted) Video category. The award went to A Foodie’s Final Fight with Pancreatic Cancer, a documentary that follows a passionate foodie navigating his love for food despite a terminal illness.
The wins earned OGS $15,000 in production grants, which will help the creator produce even more innovative content. The awards show also reinforced OGS’s ability to connect with audiences through meaningful storytelling.
The Pinwheels 2024 took place at Harbourfront Centre on 25 October. This exclusive event gathered some of the best talents in Singapore’s content creation scene. Guests enjoyed stunning performances by several local acts throughout the evening.
KoFlow headlined the musical performances with From Outer Grey, an electronic-orchestral showcase. Dance group D’Kingsman energized the audience with their dynamic routine.
Additional performances came from singer-songwriter Shye, viral TikTok star Josh Makazo, and rising artist WHYLucas. Samba band Qara Rosa Batucada closed the night with infectious rhythms.
Bloomr.SG, Mediacorp’s content creator network, organized the awards in partnership with YouTube. The event highlighted the vibrant creativity in Singapore’s digital landscape and provided a platform for established creators and newcomers to showcase their talent.
This year’s Pinwheels attracted 564 entries from content creators across Singapore. The award categories reflected the diversity of genres, from lifestyle vlogs to scripted dramas. Each entry demonstrated the growing depth of talent within the local creative community.
OGS’s award-winning videos stood out for their emotional depth and narrative impact. My Final Farewell Before I Die reflects on mortality with sensitivity and honesty. Its themes resonated deeply with audiences and judges alike.
Similarly, A Foodie’s Final Fight with Pancreatic Cancer captured life’s bittersweet moments. The documentary struck a balance between joy and sorrow. It showcased how a passion for food can persist even in the face of death.
Several other creators also took home critical awards during the ceremony. What To Do And Eat In Kuching, Malaysia!: 4D3N Travel Guide by Overkill Pte Ltd won Best Collaboration Video. In scripted content, Kidnap Fails by Wah! Banana earned the Best Drama (Scripted) Video award.
Lifestyle content also shone, with SeeMin Ng’s video, The Importance of Documenting My (boring) Life, winning Best Lifestyle Video. Tanglish Studios debuted by winning Best Newcomer Video for Desi Paktor – Singapore’s First Brown Dating Web Series. This win included a $5,000 production grant.
In the artistic category, KindnessSG took home the Most Artistic Video award for B-Greater—SKM feat Wheelsmith, KEYANA. Just Keep Thinking earned the Most Innovative Video award for its project Singapore’s Energy Story. The award reinforced the creator’s reputation after winning Content Creator of the Year in 2023.
Mothership also received recognition for social impact. Its story “This S’porean invites strangers to join her for dances and meals, but why?” won Most Social Good Video.
Doreen Neo, Mediacorp’s Chief Talent Officer, praised all the participants and the creative efforts of the content creators. “A big thank you to all our content creators for showcasing the brilliant works you have produced over the year,” Neo said.
She emphasized the importance of nurturing local talent. Mediacorp will continue supporting creators in building their presence in Singapore and beyond. Neo also encouraged all winners to keep producing exceptional content.
The Pinwheels aims to highlight and reward excellence in digital storytelling. The production grants provide winners with practical support to create new projects. Mediacorp and Bloomr.SG remains committed to helping creators grow and innovate.
OGS’s wins underscore the power of authentic storytelling. The recognition validates the creator’s ability to explore emotional and thought-provoking themes. It also reflects the broader potential of digital content to connect with audiences personally.
The grants will allow OGS to develop even more impactful projects. The awards mark a new chapter in the creator’s journey. With momentum, OGS is set to continue inspiring and engaging viewers.
The Pinwheels 2024 awards show will stream online for those who missed the event. It will be available on Mewatch and Mediacorp Entertainment’s YouTube channel on 8 November 2024 at 8 PM.
The Pinwheels remains a vital platform for local content creators. It celebrates the talent, creativity, and hard work that define Singapore’s digital media scene. As creators continue to push boundaries, the future of local storytelling looks bright.
OGS’s success serves as an example for aspiring creators. With storytelling that touches hearts and minds, digital creators in Singapore are poised to make an even more significant impact.