TNT Sports has announced a multi-year partnership with Unrivaled, a new 3-on-3 women’s basketball league. The collaboration will bring more than 45 regular season games to TNT platforms starting in January 2025. This deal will make TNT the league’s exclusive broadcaster and equity partner.
Games will air twice weekly on TNT, with additional broadcasts on truTV every Saturday. All matches will stream live on Max to ensure fans can watch across platforms. This multi-platform approach guarantees a seamless viewing experience for a broad audience.
TNT’s commitment to Unrivaled reflects its broader goal of expanding women’s sports programming. Luis Silberwasser, Chairman & CEO of TNT Sports, emphasized the importance of elevating women’s basketball. He said the partnership presents a unique opportunity to grow the sport and engage new fans.
The league’s first season tips off on January 17, 2025. Unrivaled will feature six teams with 30 top women’s basketball players competing in a 3-on-3, full-court format. The compressed structure will create a fast-paced, high-energy competition to entertain fans.
This innovative league will offer the highest salaries in professional women’s sports history. Players will also receive equity opportunities, giving them a stake in the league’s long-term success—unrivaled aims to empower athletes and promote sustainability from day one by prioritizing financial stability.
Napheesa Collier and Breanna Stewart, co-founders of Unrivaled, designed the league with a player-first focus. They believe this model will encourage athletes to stay invested in the sport. The 3-on-3 format, they argue, will showcase skill and creativity in a way fans will love.
TNT Sports will work closely with Mediapro North America to produce high-quality broadcasts across all platforms. The production will deliver immersive content tailored for fans at home. TNT will also distribute highlights through popular channels like Bleacher Report, House of Highlights, and Highlighter.
David Levy, co-CEO of Horizon Sports & Experiences, played a key role in securing this media deal. Levy praised TNT’s history of excellence in sports coverage and noted that the partnership reflects a shared commitment to building Unrivaled into a premier basketball league.
The league’s growing support includes a partnership with Ally Financial, which was announced earlier this year. Ally, known for promoting media equity in women’s sports, will sponsor the jersey patches for all six teams and act as the league’s official retail banking partner.
The Unrivaled schedule will include three weekly game nights, giving fans regular access to thrilling competition. With TNT leading the way, these broadcasts will highlight some of the best talent in the world. The focus will be on fast, engaging play that captures the excitement of women’s basketball.
TNT’s equity stake will offer stability to the league from the beginning. This investment reflects the network’s belief in Unrivaled’s potential to succeed long-term. The partnership ensures that players and stakeholders have financial security as the league grows.
Unrivaled’s unique format seeks to attract a new generation of fans. The league’s condensed schedule allows for intense, fast-paced matches that fit into fans’ busy lives. It also provides a new way for players to showcase their skills on a big stage.
Collaborating with TNT will create new opportunities for storytelling around women’s basketball. Fans will have access to in-depth coverage, including interviews and behind-the-scenes content. The league’s social media presence, led by TNT’s digital platforms, will further engage fans.
With TNT Sports as a partner, Unrivaled will benefit from world-class production and promotion. The league will tap into TNT’s vast sports portfolio, which includes partnerships with the NBA, NHL, and MLB. This support positions Unrivaled to thrive in a competitive sports market.
TNT and Unrivaled share a fan-first philosophy, prioritizing viewer engagement and excitement. Their focus is not only on live broadcasts but also on building a lasting community around the sport. The partnership aims to grow Unrivaled’s brand while raising the profile of women’s basketball.
Fans can expect high-quality broadcasts across all TNT platforms and comprehensive highlights and analysis. TNT’s production will create engaging content for streaming audiences on Max. truTV’s additional broadcasts will further expand access to live games.
Unrivaled’s first season promises to introduce a new era of women’s basketball. With games set to begin in January, the excitement around the league is building. The partnership with TNT ensures that Unrivaled will launch with solid backing and national exposure.
This deal highlights a growing trend of increased investment in women’s professional sports. TNT’s support reflects the network’s commitment to diversity and inclusion in sports programming. The collaboration with Unrivaled aligns with TNT’s broader strategy of offering premium content across multiple platforms.
Together, TNT Sports and Unrivaled will deliver an unprecedented basketball experience for fans. As the league prepares for its launch, anticipation is growing for what promises to be an exciting debut season. Fans can mark their calendars for January 17, 2025, when Unrivaled will officially tip-off.